‎Johnvents Foods, a subsidiary of Johnvents Group has roped in media personality Kiekie, actors Stan Nze and Maryam Booth as brand ambassadors for its revamped 3-in-1 Chocolate, aiming to bring the rich taste of Nigerian cocoa to more homes nationwide.
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‎At the unveiling ceremony held at the company’s Ikoyi, Lagos office, Founder and Group Managing Director, John Alamu, explained that the partnership is aimed at increasing nationwide awareness and encouraging more Nigerians to experience the product.
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‎“The collaboration with these influential personalities is part of our strategy to share the rich taste of Nigerian cocoa with households across the country,” Alamu said. He noted that the ambassadors’ reach and cultural appeal would help strengthen the brand’s bond with consumers.
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‎Johnvents 3-in-1 Chocolate, the company’s flagship product, is made from locally sourced Nigerian cocoa blended with milk and sugar to deliver “instant cocoa-based goodness” for families.
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‎Alamu added, “With such an incredible product, the authenticity and influence of our ambassadors make them ideal partners to share the story of rich Nigerian cocoa.”
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‎Also, Ilabeshi Gabriel, the Group Head of Marketing, highlighted that the campaign aligns with Johnvents Group’s vision of building globally competitive African brands. 
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‎Dr. Tomilola Omotosho, Managing Director of Johnvents FMCG, said the initiative is designed to deepen consumer engagement and allow Nigerians to enjoy the product firsthand.
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‎She said “This collaboration is focused on awareness and product experience. We want more Nigerians to discover the rich cocoa taste of Johnvents 3-in-1 Chocolate and enjoy the convenience it offers in every cup.”
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‎Kiekie, Stan Nze and Maryam Booth were said to have been selected because of their strong national appeal and their ability to connect with diverse audiences across Nigeria.
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‎In his reaction to the partnership, Stan Nze described Johnvents 3-in-1 chocolate as a world-class Nigerian brand made from local cocoa.
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‎“This is a proudly world-class Nigerian product made from real Nigerian cocoa. I want people to try it and taste the difference for themselves,” he said.
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‎Kiekie, who linked the campaign to everyday moments when people seek comfort in a warm drink, said “It’s the kind of drink you reach for in the morning or after a long day, when you want something that just feels good. I want people to actually experience that.”
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‎In her remarks, Maryam Booth described the partnership as meaningful because it celebrates Nigeria’s cocoa heritage.
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‎She said: “I’m excited to be part of a brand that celebrates the richness of Nigerian cocoa and brings it into everyday moments,” 
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‎Through this ambassadorial campaign, Johnvents Foods aims to drive wider product acceptance and encourage more Nigerians to enjoy the convenience and rich taste of Johnvents 3-in-1 Chocolate.
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